DefendMyID
Project Type:
Branding & Design, Web Design & Development, Illustrations, Product Video, Email Marketing
RightWay Tax Solutions needed a modern website and brand to support the launch of an identity theft protection product. Terminus Agency provided a full brand concept including logo design, brand guidelines, website design and website development, custom illustrations, whiteboard style product video, and email marketing strategy.
Website Design
- Fully responsive website design for mobile and desktop
- Persona-based messaging for customers and tax office partners
- SSL encryption and secure HTTPS configuration
- Custom web illustrations
- Multi-language support for partner pages
Email Marketing Strategy
Our team assisted with the national rollout to tax offices by providing a multi-email marketing drip to educate tax offices about the threat of identity theft and the profit opportunity available through providing a competitively priced identity theft protection solution.
Logo Design & Branding Guidelines
Our team worked with the DefendMyID team to develop a modern, trustworthy brand that represented the safety and security offered by their identity threat protection products. This included a full branding &l identity project, logo design, color palette selection, custom illustrations, and image usage guidelines.
Brand Guidelines
Our team worked with the DefendMyID team to develop a modern, trustworthy brand that represented the safety and security offered by their identity threat protection products. We developed a highly visual, icon-based brand language that could represent the value to a wide array of audiences and cultures.
