DefendMyID

Project Type:
Branding & Design, Web Design & Development, Illustrations, Product Video, Email Marketing

RightWay Tax Solutions needed a modern website and brand to support the launch of an identity theft protection product. Terminus Agency provided a full brand concept including logo design, brand guidelines, website design and website development, custom illustrations, whiteboard style product video, and email marketing strategy.

Website Design

  • Fully responsive website design for mobile and desktop
  • Persona-based messaging for customers and tax office partners
  • SSL encryption and secure HTTPS configuration
  • Custom web illustrations
  • Multi-language support for partner pages

Email Marketing Strategy

Our team assisted with the national rollout to tax offices by providing a multi-email marketing drip to educate tax offices about the threat of identity theft and the profit opportunity available through providing a competitively priced identity theft protection solution.

Logo Design & Branding Guidelines

Our team worked with the DefendMyID team to develop a modern, trustworthy brand that represented the safety and security offered by their identity threat protection products. This included a full branding &ampl identity project, logo design, color palette selection, custom illustrations, and image usage guidelines.

Brand Guidelines

Our team worked with the DefendMyID team to develop a modern, trustworthy brand that represented the safety and security offered by their identity threat protection products. We developed a highly visual, icon-based brand language that could represent the value to a wide array of audiences and cultures.

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