Whoa, Google just brought contextual natural language search to Analytics. “What were my best-selling products for the month of April?” yields instant results.

To learn more:


Babak Pahlavan takes the stage to discuss Data Studio 360.


Drag and drop report builder is pretty awesome. The ability to share and collaborate on reports at the same time much in the way Google docs works.


Brad Bender is back, he’s saying Analytics redesign will roll out to Analytics Premium customers. Analytics will also feature deeper integrations with Adwords.

Optimize360 allows you to use audiences and goals in Analytics to deploy site experiments. All analytics 360 customers can join paid beta for Optimize 360.

Data Studio 360 will allow you to build beautiful tools and collaborate.

Not sure who’s on stage right now, but she’s showing us some very beautiful, material designed interfaces for Adwords. Will be interesting to see how different the usability is.

No migration or updating for existing Adwords campaigns needed for new interface.

When will this roll out?

“In 2016 and 2017 will be inviting advertisers to try out interface.” So…won’t be rolled out to public until next year??


Matt Lawson take the stage to discuss better tools for marketings – Adwords, and Google Analytics.

  • He literally just left the stage after 20 seconds
  • He promises better data and insights at your fingertips


Similar audience for search. Reach audiences that exhibit similar behaviors as users who visited your site, including similar search terms.

Another signal, demographic for search ads. AARP adjusted bids based on age, including 65% higher CTR and 15% lower CTAs.

The goal is to bridge intent and context across all properties, including maps and search.

Brad Bender takes the stage to discuss video ads and display ads. Programmatic ads do the heavy lifting for you, calculating who, when, and where to show ads.

Signals include previous visit to website, and now Google offers extended reach of GDN remarking campaigns, including cross-exchange inventory.


Mobile search ads delivered more incremental store visits than online purchases.


Google Maps is going to integrate more local search ads in the maps properties. Global search apps appear across, Maps websites, and Maps apps.

Branded pins at top of local search results open to customized business pages that feature searchable local inventory information.

Designed to bring foot traffic to the store, they can also feature promoted pins nearby or on their route.


Target has learned that 1 in every 3 people that click on a search ad head to the store to purchase the item.

“By providing useful local information when people are looking to buy, brands are getting information to people when it matters.” – Jerry Dischler

Jerry Dischler takes the stage, looking at local/shopping aspects of Google ads. Notes a 50% growth in local based searches.


Enhanced campaigns were a big push three years ago to allow you to start with desktop and add mobile extensions. Now Google is breaking free from desktop-first, but how does marketing work in a mobile first world?

A whole new, reimagined ad platform to optimize bids, messaging, and design. What should ads look like in a mobile first world? Biggest update in 15 years.

50% more ad text for mobile users, which mean a 20% increase in click-rate. Images can also be added to ads.
Also, device specific customizations for ads will be rolled out in thew new Adwords.


Toyota a great example of innovating for “micro-moments” by leveraging new automotive, image-based ads to show new car models.

Macy’s using real-time ads to promoted items in stores.


“A whole new vision for Adwords and Analytics completely redesigned for a mobile-first world. The shift to mobile is no longer something is happening, it has happened.”

“Marketers are no longer asking IF they should invest in mobile, but how.”

Flying numbers, this is cool…


Three minutes to go, we’re getting excited!