Email is one of the most common ways to communicate with customers and potential clients, but the mechanics of getting folks on your list to read the emails you send can often be a mystery. To make things worse, the number of emails flooding inboxes is just over 100 a day for many users so…
Microsoft recently shared an infographic that visualizes the psychology of marketing and the neuroscience that drives a target audience’s decision making. It’s a bit counter-intuitive, but it’s not rational arguments that make up most of our decision-making according to studies cited from Kissmetrics, Harvard Business Review, Entrepreneur, and Huffington Post. Rather, we make emotional decisions…